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JOURNEY PRINCIPLE
Your Journey Matters. Let’s Make It Count.
THE
We help people connect the dots of their story, overcome obstacles, and move with purpose toward their goals.
Who We Serve
More Than a Program—It’s a Principle
At The Journey Principle, we believe your story is powerful. Every experience—good or bad—is a dot on your journey. We help you connect those dots to create a life of meaning, momentum, and fulfillment.
Our goal is to help you Know Your Story (Who am I?), Unravel Its Meaning (Why am I here?), and Fulfill Your Purpose (What am I supposed to do?).
How We Help You Move Forward
The D.R.I.V.E. Framework—Distinction, Relationships, Inspiration, Vision, and Evolution—guides everything we do. It’s not just a model. It’s a mindset.
We help individuals and organizations unlock what we call the “Internal Advantage”—the clarity, confidence, and purpose that fuel lasting success.
When people thrive inwardly, performance follows. That’s how we build cultures that produce results and people who feel fulfilled creating them.
Moving boldly in the direction of your goals, despite fear, is what determines whether you'll evolve or simply exist.
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Derrick and Yolanda Copeland
Co-Founders of The Journey Principle
Featured Tools from The Journey Principle
From our our interactive digital courses to our impactful tools, each resource is built to help you move forward with purpose.
Digital Courses
Our courses offer practical guidance to help you grow in purpose, build resilience, and take aligned action—no matter where you are in your journey.
Free Resources
Start where you are. Access powerful questions, motivational insights, and simple tools to build momentum—free of charge.
Coming Soon!
Premium Growth Tools
For those ready to go deeper—our premium courses, journals, and speaking packages offer structured transformation and real-time support.
Coming Soon!
Jayna Whitehead,
General Manager BNCollege at University of North Texas (UNT)
Derrick and Yolanda provided our UNT students with a positive and uplifting experience during our Destress Fest event. They engaged with students and faculty during the event to provide a very enjoyable event. Thanks for making our event fantastic!
Charo Jefferson, Jack and Jill of America, Greater Frisco Chapter
Derrick and Yolanda were great! They came out to speak with our Greater Frisco Jack and Jill teen group, and our teens walked away with goals set and accountability partners. I highly recommend having them speak with your group!
Marcus D. Taylor,
DLA Kappa League Program Director -
Kappa Alpha Psi Fraternity, Inc.
Derrick's surprise visit brought his story to life for our Kappa Leaguers, who had been reading his book all semester and were captivated to meet the man behind the message. His raw, relatable testimony sparked deep reflection, inspired active participation, and challenged our young men to consider the direction of their own lives. The impact of his presence was transformational—planting seeds of purpose, resilience, and vision for their futures.
Trusted by Those We Serve
Join Here for Personal Success Subscriptions!
Choose Your Path. Fuel Your Growth. Stay Connected.
At The Journey Principle, we believe growth isn't a
one-time event—it's a lifelong journey.
Stay inspired, encouraged, and equipped with fresh insights designed to help you move forward with clarity and purpose.
Choose the subscription that fits your journey best:
Option 1: Free Monthly Subscription (For those who want encouragement and insights at a steady pace) What You'll Get: ✉️ Monthly email with fresh insights to reflect upon ✨ Uplifting encouragement rooted in the D.R.I.V.E. Framework 🧭 Reflective questions to keep you centered and moving forward 📬 Delivered to your inbox once a month—free.
Option 2: Exclusive Weekly Subscription (For those who want deeper, consistent growth with actionable steps on their journey) What You'll Get: 📅 Weekly bite-sized training rooted in D.R.I.V.E. 🎯 Practical action steps you can apply immediately 🎁 Bonus perks: $5 off digital courses, free downloads, loyalty rewards, and more 🔥 Exclusive growth strategies to build your next chapter with confidence 💥 Only $11.99/month. Don’t just go through life—grow through it. The Exclusive Tier helps you connect the dots and move forward with purpose.