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WHO ARE WE?
“We are Success Catalysts."
Success Catalysts - leaders who inspire and accelerate discovery and transformation in others as they pursue success.
The Journey Principle: A Story of Purpose in Motion
In a world that often measures success by destinations—degrees earned, titles claimed, boxes checked—we believe something essential is being overlooked: the journey itself.
At The Journey Principle, we know that life’s journey isn’t a straight line—it’s a winding road filled with detours, breakdowns, and breathtaking scenic routes. But each step, each struggle, each small win is a dot—and when those dots connect, they create a story that reveals purpose, power, and promise.
Our story began just like many of yours—with dreams in our hearts and challenges at our feet. As we walked through seasons of adversity, triumph, uncertainty, and growth, we realized something: the journey was the real classroom, and it was shaping us into who we were always meant to become. That discovery birthed our vision—to help others win not just at life’s end, but in their life’s journey.
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Our Vision: Building Champions to Win in Their Life’s Journey
We don’t just want people to succeed—we want them to win well. That means showing up whole, confident, and prepared for every season of life, no matter what it brings. We define a “Champion” not by perfection or performance, but by resilience, purpose, and growth.
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Our Mission: Encouraging. Equipping. Empowering.
We guide individuals and organizations to:
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Overcome Obstacles
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Discover Their Purpose
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Take Decisive Action to Put Their Greatest Work into the World
We do this through biblically rooted, practical tools and strategies designed to bring clarity, direction, and transformation from the inside out.
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Our Framework: D.R.I.V.E.
Our signature book, D.R.I.V.E.: The Journey of You, is more than a read—it’s a roadmap. Built on five powerful principles:
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Distinction – Embrace what makes you uniquely you
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Relationships – Learn how the right connections shape your path
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Inspiration – Fuel your why and stay ignited
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Vision – Set your sights beyond the now
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Evolution – Grow through change, not just go through it
With every chapter, we hand you the mirror and the compass—to reflect and to move forward.
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What We Believe
We believe you were created on purpose, for a purpose.
We believe your story—yes, even the hard parts—have value.
We believe that your life is not a series of random events, but a purposeful narrative filled with dots that are waiting to be connected.
And that’s why we exist.
At The Journey Principle, our goal is to help you:
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Know your story
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Unravel its meaning
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And fulfill your purpose
Whether you’re a young adult charting a new course, a parent supporting someone else’s journey, or an organization wanting to develop your team from the inside out—we’re here.
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Not with hype, but with hope.
Not with fluff, but with faith and actionable frameworks.
Not just to motivate, but to mobilize you.
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Life isn’t just about where you’re going.
It’s about how you show up for the journey.
Derrick Copeland
Derrick Copeland, Sr. M.A., is a dynamic Author and Motivational Speaker who uses life-learned experiences to captivate his audiences and brings them into his world to inspire, encourage, and empower them to overcome their circumstances. Derrick offers a unique insight of barriers he’s overcome in his life as a testament to audiences that they can conquer the mountains in their lives. He builds up and equips individuals to understand who they are and discover their unique abilities and their purpose.
Derrick’s background in sports and business has allowed him to dream big, achieve success, and work hard to become his best. His diverse messages reach community agencies, academic, sports, Christian, and corporate audiences. Derrick touches the hearts of individuals to encourage, inspire, and motivate them to fulfill their purpose in life and benefit society as a whole!
Yolanda Copeland
Yolanda Copeland is a dynamic, inspirational speaker who naturally encourages and empowers her audiences. She is a born leader and has proven that circumstances do not have to define you as a person. She has overcome challenges that life presented and made them work for her. She is intentional with her approach and strategic with her actions. She loves to learn and has become a student at life and relationships and has been sought out for her perspective and practical advice. She worked in a Fortune 50 company for over 30 years becoming highly skilled at problem solving and consulting. She has a deep knowledge in influencing others, collaborating with various levels of leadership, and producing solutions that align with strategies and desired outcomes.
Yolanda uses her life-learned experiences to demonstrate how preparation, hard work, and optimism can position you for success. She has a unique style of being factual but empowering, and driven but conversational. She believes in working hard and playing hard, and uses light humor to balance it all. She strives to help others to see that there is greatness and power in them, just waiting to be declared, developed, and exercised. Her passion is to build up and equip individuals to understand who they are and discover their unique abilities and their purpose to achieve their goals.
